About Us
Founder Background
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Dr. Peter Kerr is associate professor and chair of applied research in sales at the University of New Brunswick, Saint John, and a Visiting Fellow of Cranfield University in the U.K. |
Dr. Kerr has over 25 years of industry experience across numerous sectors, most notably the Canadian technology market, where he held senior executive roles in strategic planning, marketing, product, and sales management.
As an academic, Peter has embraced experiential teaching, becoming an expert on using simulation games and the case method in teaching strategy, marketing, and sales management courses. His courses are popular and well-attended, given his high energy and focus on applied learning.
The development of SalesLeader.ca has been a labor of love for Dr. Kerr. In teaching over the past decade, Peter noted several shortcomings with the current educational games on the market. His goal was to develop a small portfolio of student-affordable games that were simple and straightforward for both instructors and students, so that time spent with these games was focused entirely on applying course learning rather than on software learning.
Dr. Kerr's research focuses on aligning salesperson competencies, behaviors, and performance to the organization's business strategy.
Recent Publications:
Kerr, P.D., and Marcos-Cuevas, J. (2023); "Reclaiming the contingent nature of the determinants of salesperson performance: an extended meta-analysis"; Journal of Personal Selling and Sales Management.
Kerr, P.D., and Franco-Santos, M. (2023); "The impact of performance measurement diversity on customer-oriented selling behavior"; Industrial Marketing Management; 110, 56-67.
Peesker, K.M., Kerr, P.D, Bolander, W., Ryals, L., Dover, H., and Lister J. (2022); “Hiring for sales success: the emerging importance of salesperson analytical skills”; Journal of Business Research; 144, 17-30.
Kerr, P.D. and Marcos-Cuevas, J. (2022); “The interplay between subjective and objective measures of salesperson performance: towards an integrated approach”; Journal of Personal Selling and Sales Management; 42:3, 225-242.